Content, optimized images and work with subscription form
What are the ways to improve the content of the letter and make it according to all the rules of email marketing, how to optimize images depending on the goals and objectives of the email and other questions of the week.
Problems with test emails and charging for letters from an autoresponder
Measures to be taken when a sample email does not come to the return email address; using a previously registered alpha-name; rules of SMS messages moderation and charging of letters from autoresponder.
Questions of the month: departure delay and customization features
Not so :png time ago it became possible to send messages through an SMTP server in SendExpert. Answers for the most asking questions about the work of the SMTP and also explaing how you can personalize the letter.
System update: A/B testing
A/B testing helps to determine the most effective and relevant version of the content. After the latest updates in the system SendExpert now also have the opportunity to conduct A/B tests.
Question of the month: why you should not buy the base for your emails
The result of such emails: getting into the spam list, loss of credibility and a huge part of the audience = profit. Why «spamming» is bad — answer customer questions about the purchased base.
Divide et impera: what for do we need segmentation of a database?
How to get a good conversion by doing a simple segmentation, and what multi-projects are for?
New features in SendExpert
In addition to the ability to send transactional letters using our SMPT server, SendExpert has other updates.
First mailing from scratch to successful conversion
We will talk how to achieve quite good mailing rates, despite the «inactive» database.
October Questions: work with base and new features in SendExpert
Answer the most popular questions of the previous month: why «screenshot» the base, how to add preheader and what features have emerged in SendExpert.