System update: A/B testing
A/B testing helps to determine the most effective and relevant version of the content. After the latest updates in the system SendExpert now also have the opportunity to conduct A/B tests.
Question of the month: why you should not buy the base for your emails
The result of such emails: getting into the spam list, loss of credibility and a huge part of the audience = profit. Why «spamming» is bad — answer customer questions about the purchased base.
Divide et impera: what for do we need segmentation of a database?
How to get a good conversion by doing a simple segmentation, and what multi-projects are for?
New features in SendExpert
In addition to the ability to send transactional letters using our SMPT server, SendExpert has other updates.
First mailing from scratch to successful conversion
We will talk how to achieve quite good mailing rates, despite the «inactive» database.
October Questions: work with base and new features in SendExpert
Answer the most popular questions of the previous month: why «screenshot» the base, how to add preheader and what features have emerged in SendExpert.